We all know the cliche: “It’s not what you know, it’s who you know.” But how do you get to know those people? Here are my five tips to building a great network.

There are tons of ways to market a product on the web. Here is a brief overview of the nine top digital marketing channels used, according to a report released by Forrester.

Many e-commerce sites are completely missing one or more of these key metrics—the most important data points about your business. Without knowing each and every one of these points, there is no way you can know if your business is sustainable. Make sure when starting out, you are tracking each of these metrics so you know if you are going to survive, let alone make money.

Facebook video ads give us a chance to connect with our customers on a deeper level than a generic call-to-action ad and build real brand loyalty. Below are some of the benefits and considerations to start a successful video ad campaign: